![]() ![]() I am off to expand my Clubhouse profile bio, which should be about the length and depth of an optimized LinkedIn profile. Clubhouse active users professional#This will allow LinkedIn to have a unique feature that supports its professional development and content marketing functions.Ĭheck out Clubhouse and email me if you need an invitation. I vote for LinkedIn, which is owned by Microsoft, to buy the company. I also expect Clubhouse to be bought by one of the leading tech platforms. Marketers and industry experts should participate as soon as possible to leverage a first mover advantage. I believe Clubhouse will be a huge game changer with staying power. The Clubhouse founders just raised a second round of capital that will be used to pay creators through either tips, subscriptions, ticket sales and a creator grant program for emerging creators. All of the social media sites are circling the wagons around Clubhouse as they are likely thinking of ways to copy the platform or buy it. I expect certain rooms will attract sponsorship dollars from corporations, and associations will probably sponsor events through the platform in the future.Ĭurrently, moderators need additional tools to control discussions and users are clamoring for ways to save and share the audio content. The app is also developing an algorithm to recommend rooms by category as users log in. Radio show hosts are recording their shows in Clubhouse. Rumor has it that Clubhouse is already developing recording capabilities so that a discussion can be archived and replayed. I believe that the ability to engage in real time with presenters, speakers, moderators, performers and participants will ultimately cause a major disruption to podcasts, which provide static audio content and no live Q&A engagement. Moderators and creators are now receiving the most traction on the platform. As a branding expert, I recognize the potential for gaining recognition by moderating a popular room, as well as the possibility of expanding one’s visibility and following to a wider geographic audience. ![]() It is easy and enjoyable to jump into rooms. Recently, Elon Musk interrogated the CEO of Robinhood on the recent GameStop trading freeze. You will find celebrities, politicians and business leaders jumping into rooms to join discussions. I also don’t have to fix my hair and makeup every time I join a room (Sorry, Zoom). I have reconnected with colleagues, received great productivity tips and have expanded my exposure to numerous new ideas and people, all during my daily five-mile walk. I have been on Clubhouse for a few months and I have to admit, it gets better each time I jump into a room. Users are hosting daily talk shows and panel discussions, performing standup comedy, playing guitar and giving history lectures. People come to Clubhouse to talk, learn, laugh, be entertained, meet and connect - the perfect antidote to our pandemic isolation.Īccording to the Clubhouse blog, there are now thousands of rooms filled with people hosting game shows, recapping NBA games, singing opera, discussing philosophy, sharing travel tips, running support groups and even meditating together each night on the app. There are industry-related discussions for entrepreneurs, stock traders, nonprofit leaders, real estate developers, musicians, videographers, scientists, parents, authors, artists, sports fans and more. The platform is designed to help you meet people, receive tips from a variety of experts - such as business coaches, financial planners, real estate investors and marketers - and deepen your relationships with people that have interests in common with you.Īmong the groups are many that address issues related to starting a business and finding motivation to overcome personal and professional challenges. Why the buzz? People are finding it refreshing to be able to share their thoughts in quick conversations and help others learn from their experiences. You can even decide to start your own discussion room. Once you join, pick an account name and enter a room where you can listen, learn, contribute and even leave quietly. Once you request access through the app, your name will appear on a list shown to some of your contacts that are already members and they can invite you to join. Fortunately, current Clubhouse members receive a number of invitations they can share with colleagues and friends. The app is still technically in beta and users need an invitation to join. Sound old school? Maybe, but the buzz is catching on like wildfire. Once you join a room you can request the mic to share a thought or ask a question. What is it? Clubhouse is an audio app that allows users to join rooms with moderators to discuss specific topics. Clubhouse was launched in March 2020 and has now reached over 2 million weekly active users. ![]()
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